Chiara Ferragni has a tattoo of an eye on her left ring finger. Eyes have become synonymous with her fashion brand Chiara Ferragni Collection, which started out making shoes and has now included eyes in the designs for everything from bikinis to phone case. She told Female:
I created @chiaraferragnicollection in 2013 and it’s growing like crazy. I designed this blue eye for the first collection because eyes are the feature that I love the most in a person and it became iconic, it’s the logo of the brand now.
Eyes are a common tattoo motif since “evil eye” talismans are thought to ward off evil in many cultures. Chiara has confirmed that the tattoo does have some superstitious meanings to her, but wouldn’t elaborate on it, telling Glamour:
I really liked the aesthetic. The most iconic piece of my shoe line, Chiara Ferragni Collection, is the blinking eyes. There is a secret meaning about it I won’t tell. I am Italian, so I am pretty superstitious :)
She loves the look of eyes and has been known to wear eye jewelry from many different brands, not just her own.