Sierra Kusterbeck: the face of Brash

Sierra Kusterbeck promotes Payless' Brash line
courtesy of Payless, accessed via JSYK

Payless ShoeSource announced the launch of their new Brash line of shoes and accessories for teens, and they’ve partnered with VersaEmerge singer Sierra Kusterbeck to serve as the face of the brand. Many of the products are already available through Payless’ webstore and the first collection will hit physical stores on August 9th. Prices range from $6 for hair accessories to $50 for boots. The line will later include beauty products starting at $3.

Brash is meant for girls who have more of a unique and alternative sense of style. Explaining their choice of Sierra Kusterbeck as spokeswoman, Payless CEO LuAnn Via says “Sierra is a Brash Girl and she embodies the brand’s personality — she has a unique tough-yet-girlie style, is tremendously creative with her music and fashion and is a perfect picture of Brash style. We are thrilled to have found Sierra and believe she is a great fit to help us inspire girls to create their own Brash looks.”

Sierra has previously expressed her love of Jeffrey Campbell shoes which are much more expensive, but she appreciates the lower price point of the Brash line. “I love what Payless is doing in general to democratize fashion and this is the first cool, edgy line that’s affordable, which is great for teens. For them, affordable is the best word ever!,” Sierra says. “I often have girls approach me and ask ‘where did you get that?’ and now I can say ‘at Payless,’ which for me is really powerful because the Brash brand can help them achieve the bold style they are after because of its affordability and accessibility. My favorites in the fall line are the Ollie combat boots and the Josie peep-toe wedges — they are sick styles and I wear them a lot and with many different outfits. The beauty items like the eye shadow roller-ball and the lip stain are also amazing.”

In the promotional photo above, Sierra holds a pair of Ollie Plaid Cuff Boots with a rose earring and a feather earring used as boot charms. On her wrist is one of the 3-pack of animal scruchies.

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  1. As much as I loved the pair of boots she’s holding, they’re really cheaply made and feel like plastic when worn. I sprung for a similar roll down to plaid pair at Kohl’s (the lining is brown flannel opposed to the grey) with real leather. Target also has been selling a similar pair that cost only $35 and are genuine leather.