Australian underwear brand released a new collection of sporty underwear in celebration of their 100th birthday. They’ve chosen Iggy Azalea as the brand ambassador of the Bonds100 line.
“Becoming the face of Bonds has been a really exciting experience for me. Growing up in Australia, Bonds always had the biggest Australian model of the year, and her face was ubiquitous. I’m really excited to be occupying that hallowed space…and in addition Bonds is just a really iconic brand that always seemed to mix sporty and girly in a very natural and unobtrusive manner.”
“I just love the floral prints! They were really fun and I like that Bonds, which generally keeps everything very classic and monochrome has branched out in that regard.”
“I’m not the type of girl to get super dressed up when I leave the house and I think that especially with the expansion into apparel, that’s what this Bonds campaign is all about. Looking put together but effortless, like you’re ready to do something athletic at any given moment.”
“Comfort means being comfortable in your own skin. For me, it means not having to be put together every time I leave the house. It’s about feeling confident in your tracky dacks.”