Latest clothes in the Ash Costello (New Years Day) category
Ash Costello's "Rockonista" web series for Hollywood Waste
New Years Day’s record label Hollywood Waste have started a web series called “Rockonista” where singer Ashley Costello takes you inside her world of goth style. In this episode, Ash goes to a thrift store and shows how – with a little creativity – you can make fun and unique clothes for cheap. “Don’t be afraid to go and rummage through, you can find some really amazing stuff,” she says. “Even though I had to go through a lot of Nos, it was worth it to find a few Yeses. You never know what cool stuff you’ll find at a thrift store.”
Using only scissors and safety pins, she transforms overalls into shorts and a simple floor-length dress into an amazing bustle dress. “I really love safety pins on the outside,” she explains. “There’s something really cool and punk and DIY about showing safety pins.” Part of the thrift store game is being able to see potential in items that you might not wear as-is. “When you go thrift shopping you have to have a vision, and see what you can do with what you find,” Ash says.
Ash explains that she also shops in the Halloween costume section. “They could end up being really cool, you never know. If you have the courage to wear them, I think it’s awesome.” Ash definitely has that courage — she wore a zombie bride costume and gory prosthetic wounds throughout New Years Day’s recent tour with Blood On The Dance Floor.
Ash Costello got her New Years Eve party on with the Hello Party Kitty Parody Shirt from Andrew W.K. ($19.99). The shirt depicts Hello Kitty with a nose bleed mimicking the cover of Andrew W.K.’s 2001 album I Get Wet and has the name of his hit single “Party Hard.” Andrew W.K. wore the t-shirt himself while performing on the 2010 Warped Tour.

photo from Ash's twitter
Ash Costello is wearing a pair of black platform Demonia boots. I am not certain which style she is wearing, but it looks like the Demonia Swing 815
.
Ash Costello is wearing the Shredded Werewolf Tee ($32.00) from Urban Outfitters which has rips and holes.

screencap from New Years Day's summer update video
It’s no secret that Ash Costello loves vampires – and zombies, and fake blood – but this simple graphic of a smiley face with crossed out eyes and vampire fangs is surprisingly cutesy compared to her usual gore. It’s from H&M, though she’s had it for a few months so it might not be available in stores anymore. It is not listed on the US site at all, and it’s pictured on the UK site but not available in that design.
PS. The tattoo on her neck is a fake tattoo of New Years Day’s mechanical heart logo, but the sleeve is all real. You can check out the Ash Costello tattoo page to see all of her tattoos.
Sure, this may be a Halloween costume. But that hasn’t stopped New Years Day singer and self-proclaimed “living dead girl” Ash Costello from wearing the “Marry Me Dead” Zombie Bride Costume ($59.99) on tour. And I can’t blame her, the costume comes from punk and gothic clothing brand Lip Service and it’s certainly stylish with it’s short, ripped-up hem.
Ash Costello is wearing a handmade hair bow from Etsy shop missmuffcake. Her Beetlejuice Hair Bow is $4.25.

New Years Day live at The Wire in Upland CA on July 23, 2011 by Jason Espinoza
Ash is wearing the Heart Dagger Gunmetal Necklace from Gasoline Glamour. Unlike the multi thousand dollar shoes that Ash has worn, this necklace is one of Gasoline Glamour’s more affordable pieces at $30.00.
Drop Dead Clothing have combined their zombie cat logo with Disney’s Mickey and Minnie Mouse to create these “Kitty Mouse Brainz” sweatshirts. Ash is wearing the men’s version which has Mickey Mouse, but it’s also available in a women’s Minnie version. Both sweaters are $67.50.
I already got to ask Ash a whole bunch of my own questions when I interviewed her at Warped Tour in June, but I learned some new things from the twitterview like that she dyes her hair with Manic Panic’s “Raven” black and “Electric Lava” orange dyes and uses their “Vampyre’s Veil” compact. She’s also a fan of Urban Decay’s “Oil Slick” black eyeshadow.
Recently Ash has been talking about dying her hair a silvery white and posted inspiration photos on her tumblr, but she’s concerned about damaging her hair, which is naturally black. “It took me forever to grow it this long, I’d die if I wrecked it. We’ll see!,” she writes. Should she do it? I think it would look great on her with heavy black eyeshadow and red lips, but the damage is a legitimate concern, especially once she decides to change back to another color. Hair dye tends not to hold properly on hair once it’s been bleached, and I can tell you that from “why is this pink? It’s supposed to be red!” experience. I’m glad that mess is grown out!
















