Katy Perry had a fresh-faced makeup look in her “Roar” music video

Zoella’s makeup in her “Christmas Bedroom Inspiration” YouTube video

Lorde in the press room at the 2013 GRAMMY Nominations Concert Live at Nokia Theatre L.A. Live in Los Angeles, CA on December 6, 2013.

Lorde wore purple lipstick while performing live on Letterman on November 12, 2013.

Natalia Kills at the “Topshop Celebrates the Holidays” event at The Grove in Los Angeles, CA on November 2, 2013.

Demi Lovato at the NYLON December/January 2014 Cover Launch Party Sponsored by McDonald’s at SmashBox Studio Stage 1 in Los Angeles, CA on December 5, 2013.

Dev at the NYLON December/January 2014 Cover Launch Party Sponsored by McDonald’s at SmashBox Studio Stage 1 in Los Angeles, CA on December 5, 2013.

Zendaya Coleman at the 2013 American Music Awards at Nokia Theater L.A. Live on November 24, 2013 in Los Angeles, California

Ariana Grande at the 2013 American Music Awards Press Room at Nokia Theater on November 24, 2013 in Los Angeles, CA

Lorde’s makeup from her “Team” music video, with colors brightened.