Posted by Linda on October 26, 2010

“Beware of You” is a phrase that Hayley created which basically means that you are in control of your own destiny. Here are some explanations from Hayley herself:

“I came up with it cause I wanted something that reminded me that I have the ability… power… (whatever you want to call it)… to build myself up or tear myself down. I’ve done an incredible job at doing both. And it’s my choice which one I want to be better at.” – August 24, 2010 via tumblr

“I have the ability to build myself up or break myself down. I stay positive. Strength comes from within.” – September 9, 2010 via twitter

“BOY means “Beware of You”… Be aware of your power. We have the choice to live positively or in our own destruction.” – October 24, 2010 via twitter

Hayley has incorporated the phrase “Beware of You” and its abbreviation “B.O.Y.” into her clothing during and around the time of the Honda Civic Tour. She wore a cut-up black “B.O.Y.” tee at Reading and Leeds and then later on some of the remaining Honda Civic Tour dates. During her perfomance at the 2010 VMAs, her jacket had a large “Beware of You” patch on the back. Her “Brand New Eyes” tank top says “B.O.Y” on the back down by her waist. She created small “B.O.Y.” patches for her Girl Scout-inspired sash and dress, which also has a “Beware of You” banner on the back.

Posted by Linda on October 23, 2010

Both the jacket and pants that Hayley is wearing are from the Jeremy Scott x Adidas Originals collection. Designer Jeremy Scott also made the record skirt that Hayley wore to the VMAs in 2009, and he sent her a package with a whole bunch of pieces from the collection. It’s funny, when I saw the picture of the goods that Hayley posted on her tumblr, I thought that some of the pieces weren’t really her style, it seems more of hip-hop/streetwear look. But Hayley wore them while performing “Airplanes” with B.o.B in Nashville last night, so it makes sense. Perhaps we’ll see her wear more of these pieces while performing with B.o.B on their upcoming UK tour.

You can buy the men’s version of her pants for £105 at Selfridges. I haven’t found the women’s ones anywhere, nor have I found her jacket.

photos via Hayley’s tumblr and The Tennessean

watch the video of B.o.B and Hayley perfoming “Airplanes”