Erika Costell Style

Erika Costell has a tattoo of the word “Loyalty” on her right hip.  She showed off the tattoo in a May 2018 video where she visited Romeo Lacoste’s shop The California Dream Tattoo with her boyfriend/husband Jake Paul. He talked about getting a Loyalty tattoo to match hers, which she already had, but ended up getting a huge sword on his back with the words “To Live & Die.”

Erika places an extremely high value on loyalty in relationships. She has tweeted “loyalty > any other trait” and “loyalty is everything in my book.”


Erika Costell and her boyfriend/husband Jake Paul got matching “GOAT” tattoos in January 2018. The YouTube power couple known as “Jerika” both got the word written in capital letters that are stacked vertically. She placed her tiny inking on her left forearm while he incorporated his much larger “GOAT” tattoo into a growing collection of intersecting words on his left thigh. They joked that Erika is a goat, as in the animal, while Jake is the GOAT, an acronym for Greatest Of All Time.

Goats are Erika’s favorite animal and have been since she was a child. She previously had the word “goat” tattooed inside her lip, though lip tattoos are known to wear off so it might be very faded by now. She explained that her goat obsession all dates back to one special pet:

Why am I obsessed with goats? When I was 12 years old or so I had a pet goat. I loved this goat so much. His name was Twinklebuddy. I also had a couple other weird animals with weird names, but Twinklebuddy was my favorite and he actually died unexpectedly. I’ve been obsessed with goats my entire life. I don’t know where it came from — well I know it came from Twinklebuddy but it’s stayed with me all the way til right now. So that’s the reasoning behind everything goat. It also means Greatest Of All Time.


    Erika Costell has a red “X” tattoo on her right elbow for Team 10, the YouTube house which she is a part of. X is the roman numeral for 10.

    She hates how this tattoo looks and actually wanted to get it removed. In a vlog she explained why she was planning to get rid of it:

    “Right now it’s a bittersweet moment. I love Team 10, but it’s time to get my Team 10 tattoo removed…because the guy who did my tattoo completely screwed it up. It’s uneven. The color is ugly. It was just a total fail…That’s my seventh tattoo and I’ve had no problems with any other tattoos and I just can’t get used to this one. I hate it; it’s poorly done.”

    However when she arrived for her appointment at LaserAway they told her that their machines were designed for black ink and they couldn’t remove her tattoo because of the color. She was warned that the lasers could actually make the tattoo worse or cause scarring, so she left with the tattoo still on her arm.


    Erika Costell has a tiny cross tattoo on her right rib cage. This tattoo is dedicated to her former manager Larry who passed away. She describes him as her “guardian angel” and told ModelHostess:

    My old manager, Larry Murdock, is the reason I started modeling. When I was 16, he took me to a photo shoot (even though I never thought I could be a model) and ever since that day I fell in love with being behind the camera. He is now in heaven watching over me and my career, thank God for that man.