Ruby Rose Writing Collarbone Tattoo

Facebook / Ruby Rose; Joseph Martinez / PacificCoastNews

Ruby Rose has a tattoo along her right collarbone which says “Maybe she’s born with it” to commemorate her modeling work with cosmetics brand Maybelline New York, whose advertising slogan is “Maybe she’s born with it. Maybe it’s Maybelline.”

Ruby has been the face of Maybelline cosmetics in her native Australia since 2010. She has commended the brand for selecting a tattooed and androgynous person like herself to be the face of a traditionally feminine brand. “4 years ago @maybelline @mnyau took a big risk and chose a tattooed rock chick to be the face of their iconic brand,” she wrote on her instagram when she got the tattoo done in March 2014.

But the biggest reason she was so compelled to get the tattoo is that the brand supported her even when she was going through personal turmoil. “I really just wanted to remind myself that a brand like Maybelline – an internationally known brand, stands by me when I don’t believe in myself,” she revealed in an interview with The Carousel. “With my depression, when I went into rehab and took time off work and they were like ‘No, we want you to be healthy, you’re a human being,’ and that’s actually a big thing for a brand to do, surprisingly.”