Avril Lavigne and her band are wearing the ‘R.O.C.K.S.’ Tee ($24.95) in support of The Avril Lavigne Foundation. Avril started the foundation in 2010 to supports children and youth living with a serious illness or disability. ‘R.O.C.K.S.’ is an acronym for the foundation’s mission of Respect, Opportunity, Choices, Knowledge, and Strength.
The shirt was sold on the Black Star Tour in Canada and online in Avril’s merch store, with 100% of the net proceeds going to The Avril Lavigne Foundation. Avril says: “I’m pretty excited about these because they look cool. We made it into a tank top for me for my stage outfit, and my band are gonna wear them. There’s a lot of t-shirts and cool stuff being sold in merch, but I definitely wanted to make one key piece that was for my foundation.”